1642 Miles Down…

I was 1642 miles into the 3989 miles round Britain motorcycle journey. I was riding to raise awareness and money for cancer research. In 16 days I received coverage from 277 media outlets, verified by 139 independent witnesses around the country, took 341 photographs (on 35mm film!) I didn’t have a mobile phone or satnav,…

Perfecting Prospecting

Here’s an inescapable fact… Every successful business has to master the art of prospecting. It is the lifeblood of a business. There is no getting around it. And even though it is essential, most people hate it! They don’t know what to say. Their mouth goes dry. And it feels as if their heart will…

Deluded by Digital

Listen, it seems to me that dreams come easier the more money we have.  I’ve discovered that from watching hundreds of people running successful businesses. “Money attracts money” so the old saying goes. And, as business owners we are lucky, we have a choice. We can choose to sell more and serve more people. And that…

Attracting Your Ideal Client

The concept of target marketing, market segmentation and identifying your demographic may be phrases you’ve heard bandied about by marketing professionals. But what do they mean and why is it important to your business? Very often people tell me it doesn’t really apply to them, because they can work with anyone.  And of course there…

What Do You Do?

“What do you do?” That’s a fairly straightforward question isn’t it? Well, I hear all sorts of answers! And typically people answer with who they are and not what they do!  “I’m an accountant,” or “I’m a solicitor”, or “I’m a test pilot”! Those responses are your job title, it doesn’t tell me what you…

Nailing Your Niche

When I talk about expert positioning most people wrinkle their nose and tell me they are not an “expert”.  It seems to be a concept most people shy away from. Then what happens is quite remarkable because they tell me about how they help their clients solve their problems.  And, there is always something very…

Your Perfect Client Is… Unhappy

When you know who your perfect client is, your business can be jam packed full of fun and profits. And, the simple fact of business is that you are a problem solver.  So, all we have to do is find the biggest problem your potential clients want solving. You see, that’s the key word… “wants”. …

3 Easy Steps to Referral Magnetism

Sometimes simple things in business can make us as tongue tied as a teenager asking for their first date! And yet, phenomenal business success can come from being a master at the simple things. One of those simple things is having a word of mouth referral system for your business.  And before we go any…