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1642 Miles Down…

I was 1642 miles into the 3989 miles round Britain motorcycle journey. I was riding to raise awareness and money for cancer research. In 16 days I received coverage from 277 media outlets, verified by 139 independent witnesses around the country, took 341 photographs...

Perfecting Prospecting

Here’s an inescapable fact… Every successful business has to master the art of prospecting. It is the lifeblood of a business. There is no getting around it. And even though it is essential, most people hate it! They don’t know what to say. Their mouth goes dry....

Deluded by Digital

Listen, it seems to me that dreams come easier the more money we have.  I’ve discovered that from watching hundreds of people running successful businesses. “Money attracts money” so the old saying goes. And, as business owners we are lucky, we have a choice. We can...

Attracting Your Ideal Client

https://youtu.be/ymk4DuDF7Bg The concept of target marketing, market segmentation and identifying your demographic may be phrases you’ve heard bandied about by marketing professionals. But what do they mean and why is it important to your business? Very often...

What Do You Do?

https://youtu.be/yzFxxY_V0pA “What do you do?” That’s a fairly straightforward question isn’t it? Well, I hear all sorts of answers! And typically people answer with who they are and not what they do!  “I’m an accountant,” or...

Nailing Your Niche

When I talk about expert positioning most people wrinkle their nose and tell me they are not an “expert”.  It seems to be a concept most people shy away from. Then what happens is quite remarkable because they tell me about how they help their clients...