Would you agree there’s “something” about packaging?
Silently it tells a story of what you can expect.
In an instant you know whether you’re going to be squealing with delight, or sobbing with disappointment.
If the corners are tattered, then your experience is probably going to be as appealing as a plate of cold,chips. But…
A perfectly placed sticker, neatly holding the edges of the outer protective box together is enticing.
Lifting the lid reveals a thick linen effect box. The feel of which adds to the sensory journey. Centrally placed is a wax seal joining together the ends of the colour matched ribbon.
Removing the ribbon, the final hurdle is in sight. And, the little box keeps on giving… the slight resistance of the invisible magnetic clasp…
Finally…
With breathtaking satisfaction…
In all their glory and revealed with pride…
Business cards. (from Moo.com)
And, I could continue about the quality of the cards, but I think you’ve probably got the picture.
Packaging of products or services sets the tone for the client experience. From the moment your prospective client hears about you, your “packaging” experience starts.
Making sure every step of the client acquisition journey is in line with your service helps create loyal clients who will recommend you and help you build your business.