I was 1642 miles into the 3989 miles round Britain motorcycle journey.

I was riding to raise awareness and money for cancer research.

In 16 days I received coverage from 277 media outlets, verified by 139 independent witnesses around the country, took 341 photographs (on 35mm film!)

I didn’t have a mobile phone or satnav, yet didn’t take a single wrong turn. How?

I planned every road, every turn, every stop before I started the journey. I knew exactly where I’d be at a given time in a day, who was interviewing me and where I was staying.

I learned 22 lessons from the planning and the ride. Those lessons are still applicable to every productive, profitable and successful business today.

Here are 3 of my favourites:

  1. Become a Visionary Leader
    My belief in doing something that had not been done created an opportunity to show people a different way. It created the chance for people to go somewhere they had never been. I made the seemingly impossible, possible.
  2. Be Prepared to Adapt
    Living in the moment, being aware of everything that’s happening around you and making those tiny nudges keeps you on course.
  3. People Matter
    Every person adds their own unique skill set to the project. And it is everyone’s individual strengths and everyone doing their best that made The Ride possible.

And as I continue to explore and create more opportunities for successful businesses I will always stay true, work with people, have a unified purpose, empower and keep the plan evolving.

Discover how the simple stuff including clarity, creating the plan and taking action can help you achieve even greater success for your business.  Gail helps business owners and MD's reduce marketing spend, grow turnover, improve productivity and improve employee engagement.   gail@brand9test1.co.uk